Use cases
No invented client logos. These are situations SMEs call about, what gets built, and what changes for the team.
Sales
Terms, exceptions and earlier prices sit with one salesperson. Colleagues guess or wait. Quotes go out with old numbers.
A way to ask about product, price and terms. Every answer points at the document or mail it came from. From that base, a first version of the quote.
Everyone starts from the same current answer. The senior sells, instead of rewriting every quote.
Planning
Requests arrive by email and phone. Someone retypes them into the calendar. Fields are missing, slots clash, and the planner is the bottleneck.
An intake that reads the request, lists the missing fields and prepares a schedule proposal in the tool you already use. A person approves before anything is fixed.
Less retyping. The planner decides. The system prepares.
Operations
The way of working sits in a folder nobody opens. New people ask whoever sits next to them. The folder and the practice drift apart.
A copilot on your procedures and documents. Questions in plain language, the answer with the source document, permissions per role.
Someone new is useful sooner, without a week of shadowing. The procedure stays the source, not a chat history.
Customer work
Support reads the same questions in different words. Urgent mail sits between quotes. The answer depends on who opens it.
Triage on incoming mail: type, urgency, and a proposed reply from your knowledge. Nothing leaves until a person presses send.
The queue is sorted. The voice stays yours. A wrong answer does not go out on its own.
Operations
Everyone describes the same work differently. An automation fails because the exceptions were never written down.
First the process, sharp: steps, systems, exceptions, and where a person must keep deciding. Only then automate what is stable.
You automate a process that is true. The rest stays manual on purpose.
Systems
The team does not want another platform. The truth sits in the mailbox, the CRM and shared folders.
Connections to what you have. No migration of all the data. Permissions, logging and an off switch, the way production work requires.
The team stays in its own tools. The AI comes to the work.
Describe where time or knowledge gets stuck. Martijn reads it himself. No account manager, no newsletter.
